One huge step in the process is to define your audiences. I do hope you wrote the book so it appeals to more than one. The thing is, everyone is looking to satisfy a specific need, to be frightened, inspired, exposed, taken on a new adventure, encouraged to laugh, etc. So any promotion should appeal to that need. I see so many promos from new writings saying I just finished THE BIG BEAR IN THE WOODS, and it's ready for download on Amazon. I want to contact them and say, wow, that was a big waste of time.
Don't make things too complicated. Just look at your book and look at the needs of your audience and highlight how your book meets those need. One of my books I styled as "Gut-wrenching laughter" for anyone who has been in a serious relationship. And then I ended with this appeal to the audience's enduring sense of hope that one day they might find a compatible mate:
Every reader that has loved and lost and even won in the eHarmony crap-shoot called dating will see the flickering light of hope beckoning them to open their heart and climb aboard the old romance bus one more time.
As you can see, I'm appealing to at least two specific needs ... the need to laugh and the need to sustain, against all odds, the legitimate hope (critical emotion) of finding someone in the future. This is the kind of appeal that should be incorporated into every successful promotion.
Finally, here is a sample of one of the many images I used to reinforce the humor side.
Okay .... Good luck with your promotion. You can see the same appeal process with my new paranormal book here:
FIVE FREE CHAPTERS FROM MY VERY LATEST BOOK ... KING JUBA'S CHEST.
GO HERE:
http://eepurl.com/IiU5L
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